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By Cathy Breden, CAE, CMP, CEIR Managing Director Marco Pardi, President of UBM Tech Events and a panelist at the recent CEIR Predict Conference, suggests that exhibitions in the Communications/IT Sector take a cue from “brick and mortar” companies like IBM, SAP, Oracle, Microsoft and HP. “They’re constantly reinventing because they’re competing with new, lifestyle […]
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for this amazing industry, I think, what is it about exhibitions that make it a face-to-face marketing vehicle of choice for so many organizations? Having almost double-majored […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
