As Gen Z enters the workforce, society must learn to harness its distinct skills
Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future. [...]
Festivalization of B2B Events
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level. [...]
The Future of Attendee Acquisition Marketing is Here
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future. [...]
View from the Convention Venue
What are the expectations of convention venues post pandemic? What trends are being seen and will those trends overcome the uncertain economy that continues? CEIR Research Council Member Brett C. Mitchell with the Overland Park Convention Center shares his view from the venue side of the industry. [...]
Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix. [...]
Valuing Your Stage
Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters. [...]
The March of Advancing Technologies
CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions. [...]
CEIR Explores Attendee Acquisition Trends Driving Growth
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels. [...]
A Tribute to Skip Farber
Former CEIR President and CEO Douglas Ducate remembers industry veteran Skip Farber and his indelible contributions to CEIR. [...]
Looking Back at CEIR Predict – and Ahead to 2023
Use these highlights from the 2022 CEIR Predict Conference to formulate your strategies for the coming year. [...]