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CEIR has released the third report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. How Exhibitors Evaluate Outcomes delivers essential insights for B2B exhibitors and organizers. Discover how exhibitors assess the success of their engagement tactics with attendees — spoiler alert, most have a strategy in place. The heart of any […]
Growth of U.S. B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry experienced a minor slowdown following a strong first quarter in 2024. Modest performance of the metrics for completed events – especially in exhibition attendance – set back the Q2 2024 Index value […]
CEIR has released the second report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success offers invaluable insights for organizers and exhibitors on which tactics and services generate high attendee use and engagement. These insights serve as a powerful planning resource, ensuring […]
Annual Conference to Bolster B2B Exhibition Industry Resilience The Center for Exhibition Research (CEIR) announces the program for Predict, CEIR’s Annual Exhibition Industry Outlook Conference to be held 12-13 September 2024 at the MGM National Harbor in Oxon Hill, Md. Predict focuses on strengthening the business-to-business (B2B) exhibitions industry against changing market conditions. By combining […]
With trade shows making a comeback, the big question is: which tactics work best for engaging with attendees today? CEIR’s latest report series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, dives into what organizers and exhibitors can do to maximize engagement on the exhibition floor by identifying approaches that resonate with attendees, backed by […]
Industry Leaders and Business Futurists to Convene in September The Center for Exhibition Research (CEIR) announces the speaker lineup for Predict, CEIR’s Annual Exhibition Industry Outlook Conference to be held 12-13 September 2024 at the MGM National Harbor in Oxon Hill, Md. The Predict program is laser-focused on ensuring the business-to-business (B2B) exhibitions industry remains […]
Growth of U.S. B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry continues to rebound, recording further improvement in the first quarter of 2024. Continued improvement in metrics outcomes for completed events – especially the strong rebound of exhibition attendance – boosted the Q1 […]
The 2024 CEIR Index Report, published at the end of April, shows a positive outcome for 2023, reporting a continued recovery. Compared to 2019, the B2B exhibition industry grew from a value of 74.4 to 89.0 from 2022 to 2023, recording a 19.6% year-over-year gain. This is an outstanding improvement though the 2023 index reading […]
Continued Growth Forecast through 2026 Today, the Center for Exhibition Industry Research (CEIR) released the highly anticipated 2024 CEIR Index Report, which analyzes the 2023 business-to-business (B2B) exhibition industry performance and provides an economic and exhibition industry forecast through 2026. It was produced in partnership with Tourism Economics, an Oxford Economics Company. “Despite the expectation […]
Strong Rebound of U.S. B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry continues to rebound, recording strong improvement in the fourth quarter of 2023. Extremely low cancellations and continued improvement in metrics outcomes for completed events boosted the Q4 2023 Index value to […]
