trade show marketing

CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas

November 17, 2019 // 0 Comments

Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

August 25, 2019 // 1 Comment

By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts [...]

Exhibit House Survey on Trade Show Marketing & Technology: Perspectives, Roles & Preferences

March 24, 2019 // 2 Comments

Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. [...]

Time to Tune-up Your Trade Show Toolkit

June 10, 2018 // 0 Comments

Spruce up your exhibit booth with these 7 essential tips from The Exhibit Expert, Susan Ratliff [...]

The Power of PREDICT

September 25, 2014 // 0 Comments

By Mary Tucker, CEIR Blog Manager PREDICT: CEIR’s Annual Exhibition Industry Outlook Conference continues the conversation of where the overall economy is headed and how [...]

How to Pack a Punch When Exhibiting

June 12, 2014 // 1 Comment

By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. [...]