Wi-Fi 6 vs 5G: What Does It All Mean for the Convention Industry?
Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry? [...]
technology
Event Design 2.0
By Mary E. Boone, Owner, Boone Associates It’s been gratifying to see the evolution of the concept of Event Design over the past decade. Where once “design” was [...]
Offer Value, Not Gimmicks
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things [...]
Better Events, Not Just Better Technology
By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Exhibition Organizer Best Practice Approach of Digital Media Integration – How CES Does It
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of [...]
DEATH OF PRINT OR RISE IN ITS STRATEGIC USE?
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. [...]