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Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry? Continue reading for a primer on these technologies and what to expect in the years to come. TEst. Bandwidth is of the utmost importance for […]
By Mary E. Boone, Owner, Boone Associates It’s been gratifying to see the evolution of the concept of Event Design over the past decade. Where once “design” was restricted to the province of aesthetics, now event planners all over the world understand that events must, yes, delight the senses, but they must also motivate, engage […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next several years. Because Lippman Connects produces events for convention and exhibition professionals, we have the responsibility to observe and chart the burgeoning interest in event technologies. That […]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of how to effectively use digital media in exhibition marketing in a way that enhances an event’s communications, makes participant onsite experiences fuller and extends the conversation with constituents year-round. To […]
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]
