Who Should (and Shouldn’t) Be Staffing Your Booth
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you [...]
show floor
Teaming Up to Reinvent Trade Shows
Promote collaboration between show management and exhibitors. [...]
Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase [...]