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By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]
