Tap Your Venues for Local Reach
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: [...]
Generation Y
What Is Your Feeder Strategy for the Upcoming Generational Workforce Shift?
By Nancy Drapeau, PRC Research Director, CEIR CEIR currently has a survey in the field, the Generational Workforce Shift Study. If you are an organizer and received an email [...]
Market to All Generations – Successfully
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a [...]