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By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your […]
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers and exhibitors alike. One of the many findings focused on attendees reasons for participating in a trade show. Surprisingly the number one reason hasn’t changed in the last thirty years – “look […]
By Jennifer Rivera, CEIR Blog Manager In the exhibition industry face-to-face interaction is very important; it’s what makes the industry go round. Many articles are taking a closer look at the future of the industry through research on the different generations. Millennials are said to be a generation that could potentially exclude themselves from face-to-face […]
