All Exhibitor Onsite Marketing Practices Are Not Created Equal
By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage [...]
Exhibition
Resource to Help Guide Attendee Promotion Planning
by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best [...]
Profile of Frequent Exhibitors
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing [...]
CEIR M&A
by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the [...]
CEIR Predict – Offering a Crystal Ball to Help Exhibition Senior Executives Succeed
by David Audrain, CEM President & CEO Clarion Events North America, Inc One of the hardest responsibilities we have in the exhibition business is predicting the [...]
Reverse Sequestration – Lessons for Government Departments on Alternative Approaches to Cost Containment
This post written by Doug Ducate, CEM, CMP President and CEO CEIR As major exhibitions grow and prosper and generate more and more revenue, it is only natural for organizers [...]
Organizer Compares Attendee Marketing Metrics with Attracting Attendee Report Benchmarks
By Vicki Hennin, Vice President of Strategic Marketing and Business Intelligence, Diversified Business Communications It was with great interest that I read CEIR’s recent [...]
A Perspective on the Value of Face-to-Face
Blog Post Written by Barry Siskind The recent CEIR report entitled Exhibition Staff Practices focuses on an issue that I have been dealing with for the thirty years I have [...]