By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study, sponsored by the Society of [...]
By Mary Tucker, CEIR Blog Manager “Let our advance worrying become advance thinking and planning.” – Winston Churchill Predict : CEIR’s Annual Exhibition Industry [...]
By Nancy Drapeau, PRCDirector of Research, CEIR Comic Con San Diego 2014, Reuters Just a couple of weeks ago, Comic-Con International 2014 took place in San Diego. During [...]
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face [...]
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different [...]
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, [...]
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a [...]
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and [...]