Tracking the Retention of Attendee Organizations
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
Exhibition
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?
By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study, sponsored by the Society of [...]
Planning for the Future
By Mary Tucker, CEIR Blog Manager “Let our advance worrying become advance thinking and planning.” – Winston Churchill Predict : CEIR’s Annual Exhibition Industry [...]
Beauty is in the Eye of the Beholder – Immersive Experiences that Connect
By Nancy Drapeau, PRCDirector of Research, CEIR Comic Con San Diego 2014, Reuters Just a couple of weeks ago, Comic-Con International 2014 took place in San Diego. During [...]
How to Find the CEIR Research You Need
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face [...]
Creativity Leads to Engagement
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different [...]
Sponsorship Innovation: How We Increased Revenue by 30% in One Year
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, [...]
How to Stop Attendee Loss
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a [...]
Serendipity
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and [...]