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By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
