Events

Wi-Fi 6 vs 5G: What Does It All Mean for the Convention Industry?

January 13, 2019

Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry? Continue reading for a primer on these technologies and what to expect in the years to come. TEst. Bandwidth is of the utmost importance for […]

Event Design 2.0

November 25, 2018

By Mary E. Boone, Owner, Boone Associates It’s been gratifying to see the evolution of the concept of Event Design over the past decade. Where once “design” was restricted to the province of aesthetics, now event planners all over the world understand that events must, yes, delight the senses, but they must also motivate, engage […]

4 Emerging Cities for Meeting and Event Destinations

September 2, 2018

It’s human nature to seek out the new, the unexplored, the lesser-known places in our world. Creative renewal and inspiration often happen in these new places, which draw even more people to them. These four cities are examples of destinations growing in popularity with meeting and event planners. They all have walkable downtowns, charming hospitality and enough individual personality to inspire attendees.

Events and the Demands of a New Generation

August 26, 2018

While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors?

6 Reasons You’re Not Successful at Trade Shows

August 5, 2018

The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies.

Success Strategies for Small Exhibits

July 22, 2018

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be!

Offer Value, Not Gimmicks

June 17, 2018

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]

Better Events, Not Just Better Technology

November 26, 2017

By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next several years. Because Lippman Connects produces events for convention and exhibition professionals, we have the responsibility to observe and chart the burgeoning interest in event technologies. That […]

Tracking the Retention of Attendee Organizations

August 25, 2016

By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, and for good reason. It is often the primary revenue generator for an event. Though in order to maintain and grow an exhibitor base, maintaining and growing a quality attendee […]

Befriend Data to Give Your Customers What They Truly Want

April 4, 2016

Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an environment where executives are asked to squeeze their marketing budgets for all they’re worth, it’s vital to create engagement with your customers and prospects on their paths […]

Tag: Events