Big Data and Analytics: Hype or Opportunity?
Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the [...]
event marketing
Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation
By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships [...]
A Few More Notes on the Millennial Invasion
By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest [...]
How to Pack a Punch When Exhibiting
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. [...]