Taking Inventory of Your B2B Exhibition’s Use of Digital
By Nancy Drapeau, PRC, VP of Research, CEIR While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis [...]
Digital strategy
An Events Tactical Guide to Digital Attendee Marketing
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her [...]
EXHIBITOR2014 Digital Playbook Session- Sneak Peek Video
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do [...]
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital [...]