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By Nancy Drapeau, PRC, VP of Research, CEIR While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis is over. Last week’s blog discussed historical CEIR Index data which suggests that the industry will recover. Its resilience is explained by the value these […]
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her at michelle@brunogroup.com or @michellebruno on Twitter. For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with complexity and fragmentation. Nevertheless, meeting […]
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do You Have a Digital Playbook for Your Exhibit Program tomorrow at EXHIBITOR2014 held in the Mandalay Bay Convention Center, Las Vegas. View the video to find out what is in store […]
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is available for anyone to access here: Digital Playbook. The panel discussion gave attendees a chance to hear firsthand how organizers and […]
