CEIR Explores Attendee Acquisition Trends Driving Growth
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels. [...]
CEIR Research
CEIR Rewind: A Look at 2019
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]
CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
CEIR Case Study: An Interview with D. Bradley Kent of VisitDallas
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury [...]
Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase [...]
If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the [...]