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Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]
[wpvideo ThG8os3U] How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Stephanie […]
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury at jchoudhury@iaee.com. Growing a show’s attendance isn’t just on the show organizer. It’s a team effort that involves internal and external organizations. In this case study, D. Bradley Kent, […]
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your […]
