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By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: Exhibition Organizers) makes an excellent case for channel organizers to maximize their reach. One channel few organizers use is to work within their venue or convention center to find and market to […]
This post written by Nancy Drapeau, PRC Research Director This message is directed to exhibitors of all types and sizes, from for-profit, corporate event marketers to not-for-profit organizations and government exhibitors. If you’re heading to EXHIBITOR FastTrak in Boston this summer, I invite you to attend a session I’ll be facilitating Thursday morning on 18 […]
