The Challenge of Using Salespeople as Booth Staff
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host Following a recent exhibitor workshop, several attendees [...]
booth sales
Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase [...]