Event Data: Iceberg Right Ahead!
By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. [...]
big data
Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert [...]