Dealing with the Unexpected and What to Expect Next
CEIR CEO Cathy Breden, CMP, CAE, CEM shares her insights on what opportunities may arise once the B2B exhibitions industry recovers from COVID-19 [...]
B2B
B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
Exhibition Organizer Perspective: What is the Next Marketing Tactic?
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]