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By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows […]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
