Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Attendees
Tracking the Retention of Attendee Organizations
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
Driving Motivators – Don’t Disregard Research
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel [...]
Exhibitions Mean Business – Contributing to the U.S. Economy in Multiple Ways
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, [...]
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]
What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the [...]
What’s in the CEIR Research Pipeline?
By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet [...]
What’s in the Secret Sauce that Makes Exhibitions Resilient?
By Nancy Drapeau, PRC CEIR Research Director This week the new edition of the CEIR Index was released. Results reveal that the business-to-business exhibitions channel [...]
Digital Amplifies the Importance of Face-to-Face Marketing
By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ [...]
Why I am looking forward to going to Expo! Expo!
by Warwick H. Davies, Principal, The Event Mechanic! This Expo! Expo! will be my fifth time going(which is odd considering I feel like I have been going since I started in [...]