Whose Show is It, Anyway?
by Robert Hughes Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors [...]
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Matchmaker, Matchmaker
by Jo-Anne Kelleway Matchmaker, matchmaker, Make me a match, Find me a find, Catch me a catch. Matchmaker, matchmaker Look through your book, And make me a perfect match. [...]
Leadership: Empower your Team!
by Silvia Pellegrini Not too long ago, a study was conducted by Dale Carnegie in conjunction with MSW that indicated 29% of the modern workforce is engaged, around 45% [...]
Take Steps Now for a Crisis Later
by Edward Segal What’s your worst trade show nightmare—a catastrophe that could threaten your organization’s image and reputation, your show’s traffic, and [...]
Your Event Off-Season Checklist
by Elizabeth Johnson When a show is complete, all of its planners and vendors take a well-deserved deep breath (maybe even a vacation) before moving on to the next show. [...]
Ahead of the Curve
by Jessica Finnerty Data. It feels like the word is everywhere. In the digital age, data is created around everything we do. In the exhibitions and events industry, it [...]
Let’s go outside!
by Denise Capello Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world [...]
Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
CEIR Rewind: A Look at 2016
by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for [...]
The Four Loves of Attendees
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]