where events are going

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Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]

By Jessie States A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL   Accessing and sharing information among various event, venue, agencies and organizations is challenging, but necessary for developing effective situational and operational awareness, and your information must be “consumable” and “actionable” to be useful. Here are some helpful steps to establishing communication […]

Have you wondered what insights and trends are shared at #CEIRPredict? Read the recap from our CEIR team.

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent […]

By Mike Doane Conferences and trade shows provide education and opportunity to a wide range of people with different abilities. It is more important than ever to make sure these people can access the full range of opportunities your event has to offer, both online and onsite. That’s why many tech companies are embracing website […]

By Lisa Lanna Greta Thunberg’s voice is echoing all over the world as she passionately states her case about climate change and its impact on our planet.  This is not a topic unfamiliar to event and meeting planners.  Increasingly, planners are looking at every aspect of the carbon footprint left in the wake of their […]

By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site PlanYourMeetings.com.] Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become […]

By Michelle Bruno A SPECIAL SECTION BROUGHT TO YOU BY INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS AND MEETING PROFESSIONALS INTERNATIONAL Technology is now an integral part of executing an event. Organizers large and small are feeling the pinch and pull of digital transformation and having to be smarter about selecting, implementing and evaluating solutions. Fortunately, as the ecosystem of platforms and apps emerges, new strategies for dealing with the volume of solutions, the mountain of data and the surplus of new responsibilities are […]

By Mike Doane Liz Selover, AUA Conventions and Meetings Manager, and her team member, Kaili Johnson, needed a way to manage housing, travel, and registration details for their VIP members and attendees. They wanted something that would alleviate human error and automate their process. How to treat VIPs with the highest honor Selover and Johnson […]