Association and Exhibition Model – Not So Dissimilar
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR http://www.fastcompany.com/3008159/driving-innovation/6-key-issues-facing-association-leaders A blog [...]
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Organizer Compares Attendee Marketing Metrics with Attracting Attendee Report Benchmarks
By Vicki Hennin, Vice President of Strategic Marketing and Business Intelligence, Diversified Business Communications It was with great interest that I read CEIR’s recent [...]
Keeping Trade Exhibitions Alive is Like Marriage
This post written by Nancy Drapeau, PRC, Research Director of CEIR I am a fan of Traci Browne’s #ExpoChat. In her most recent session, the topic of the week was [...]
Two Best Practice Exhibitor Stories
This post written by Nancy Drapeau, PRC, Research Director of CEIR This year’s EXHIBITOR2013 was as much a learning opportunity for me as it was to promote CEIR studies and [...]
Well-deserved Recognition!
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR It is nice when good people and companies are recognized for their work and for the difference they [...]
Looking Forward to Session at EXHIBITOR2013 – A Conversation on Aligning Exhibit Face-to-Face Interaction with What Attendees Value Most
Post written by Nancy Drapeau, PRC It is a privilege to conduct a session with a core constituency, exhibitors; those who are on the front lines of engaging with attendees, [...]
Analytical and Data Trends in the Marketer Buyer Decision
This post written by Chris Valentine The recent research report from CEIR titled, Marketers Find Exhibitions an Essential Marketing and Sales Tactic, provided some compelling [...]
Reflections on Obama’s Use of Technology for His State of the Union Address
This post written by Nancy Drapeau, PRC This blog is not about the content of President Obama’s speech, so whether you are for or against the current administration, this [...]
Exhibitions in 2013 … After Avoiding the “Cliff” What is Next?
This post written by Doug Ducate, CEM, CMP, President and CEO, CEIR The economic good news continues to thrive despite bad news cycles. First we avoid the fiscal cliff but [...]
A Perspective on the Value of Face-to-Face
Blog Post Written by Barry Siskind The recent CEIR report entitled Exhibition Staff Practices focuses on an issue that I have been dealing with for the thirty years I have [...]