Please Come In …
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]
event marketing
Why Face-to-Face Events Should Matter to B2B Marketers
by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]
Effective Marketing Appeals to Emotions
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually need–the kinds of products and services they feel are [...]
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
Customer Satisfaction: Event Marketing’s Hot Metric
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State [...]
Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
The Four Loves of Attendees
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]
Maybe, Finally, Big Data That Event Organizers Can Use
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
Destination Appeal: Selling & Delivering on an Impactful Host City Experience
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]