where events are going

Category: Event marketing

by Andy Crestodina Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website. This number is so important that it was the topic of the first article I ever […]

by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book or Pokemon Go, it is easy to check out mentally. Yet this is the most important time of the year! Why? First, you have […]

by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal to our specific interests. This is especially true in the trade show universe. With technology providing more and more options that negate the necessity for face-to-face interaction, […]

by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to a number of areas that affect organizations using its business functions—as many as 12 in June alone, by some accounts. Here’s a look at two of those […]

by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. Why? […]

by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020. What makes us think 25 percent of our shows won’t exist in their present form in three years? The fall […]

by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations in 63 different countries. Which means I have personally had a ring-side, up-close view of literally hundreds of conventions, conferences, and single-company events–big and small, […]

by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in 2015 drew just over 1,000 B2B marketers from 550 companies, 36 states and 12 nations. At least one-fifth of the attendees were senior directors and […]

by Caroline Meyers It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see the clash—in all of its splendor—play out on the trade show floor every day. We all know the arguments: Sales thinks marketing is detached from the […]

by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again and again in the course:  Of all tactics in the B2B marketing toolkit, the most valued, the most used and the most effective is face-to-face […]