Hosting the Perfect Event
by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most [...]
event marketing
4 Trends Disrupting Events
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]
2 Golden Rules for Writing Tradeshow Marketing Emails
by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an important [...]
Please Come In …
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]
Why Face-to-Face Events Should Matter to B2B Marketers
by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]
Effective Marketing Appeals to Emotions
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually need–the kinds of products and services they feel are [...]
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
Customer Satisfaction: Event Marketing’s Hot Metric
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State [...]
Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
The Four Loves of Attendees
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]