by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most [...]
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]
by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an important [...]
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]
by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually need–the kinds of products and services they feel are [...]
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State [...]
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]