where events are going

Category: CEIR

By Cathy Breden, CMP, CAE, CEM CEIR CEO The Harris Poll’s John Gerzema, who is the CEO of Harris Insights and Analytics, spoke at last year’s CEIR Predict Conference. His session, Trends Shaping Our Future, was the highest-rated session of the conference. Monitoring trends and being proactive in questioning how emerging trends might impact exhibitions […]

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]

[wpvideo ThG8os3U] How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Stephanie […]

Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]

Have you wondered what insights and trends are shared at #CEIRPredict? Read the recap from our CEIR team.

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent […]

Promote collaboration between show management and exhibitors.

By Jeff Davidson “The Work-Life Balance Expert” I am a thought leader on work-life balance issues. I have written 59 mainstream books, am an authority on time management and a professional speaker, having made more than 800 presentations to such clients as Kaiser Permanente, IBM, Novo Nordisk, American Express, Lufthansa, Swissotel, Experient, Re/Max, USAA and […]

Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals. Amid the profusion of digital marketing channels, there’s still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the […]