The Harmony of Blending
By Jason Hensel Those struggling with work-life balance may be better off blending the two—a mindset that is growing more popular with working professionals. A SPECIAL [...]
Articles by CEIR Blog
Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five [...]
Let’s Go Outside!
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences [...]
Growth of International Trade Show Activity Outside the USA
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world [...]
Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats
By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), [...]
5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders [...]
Event Tech: How to Make the Right Choices
Learn how to make the right choice in choosing event technology [...]
Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage
Marketing tactics and exhibit designs that are effective in one country don’t always work in another. [...]
Fun Trade Show Games Ideas with Your Logo to Play in Your Booth
Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. [...]
Event Measurement: Unlocking the Mystery of Motivation
Even with all this data, though, let’s face it: we often don’t deeply understand the motivations, emotions and visceral reactions to the experiences we create. [...]