Articles by CEIR Blog
Observation of Getting Back to Business for Exhibitors
Richard P. Curran shares his observation of what exhibitors should consider when returning to face-to-face events. [...]
Navigating the Evolving B2B Exhibitions Industry: Where We Are Today, Considerations for 2021 and What’s Next for 2022
There is hope in today’s event marketplace, but how close is the return face-to-face events? CEIR VP of Research, Nancy Drapeau, PRC highlights trends from the latest CEIR research to the IAEE DC Chapter. [...]
Using Technology to Create Connections
CEIR VP of Research, Nancy Drapeau, PRC sat down with Marlys Arnold of Exhibit Marketers Cafe where she shared matchmaking and networking trends. [...]
CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
Time to Tune-up Your Trade Show Toolkit
Spruce up your exhibit booth with these 7 essential tips from The Exhibit Expert, Susan Ratliff [...]
Did you Learn about Trade Show Marketing in College?
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & [...]
Spring Cleaning for Exhibitors
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to [...]
CEIR Predict Recap: Actioning Insights NOW
Thank you to session sponsor, GES! Data has been at the forefront of our industry. Many have advised us on the importance of data and our industry has done a tremendous job [...]
Trade Show Measurement is Simple. Really!
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when [...]