Hosted Buyer Programs That Work
By Cathy Breden, CAE, CMPCEIR Managing Director Each year I’m impressed by two organizers who have very successfully fine-tuned a hosted buyer program – IMEX Group, which [...]
Articles by mtucker2014
How to Stop Attendee Loss
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a [...]
Serendipity
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and [...]
Exhibition Organizer Perspective: What is the Next Marketing Tactic?
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]
Interview with Exhibitions Day Co-Chairs Chris Brown and Megan Tanel Part 2
By Mary Tucker CEIR Blog Manager mtucker@ceir.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM continue their talk with CEIR about the advocacy initiative [...]
Workforce Development is Important to Your Business
By Cathy Breden, CAE, CMP, Chief Operating Officer, International Association of Exhibitions and Events (IAEE) I was fortunate to have attended last week’s IAEE Women’s [...]
Interview with Exhibitions Day Co-Chairs Chris Brown and Megan Tanel Part 1
By Mary Tucker CEIR Blog Manager mtucker@ceir.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM talk with CEIR about the initiative taking place 16-17 June 2014 [...]