The Importance of Research: Navigating COVID-19

The Importance of Research: Navigating COVID-19

It’s a bold new world for exhibitions and events. “We have so many unknowns in our environment right now that we just don’t know when events are going to come back,” says CEIR CEO Cathy Breden, CMP, CAE, CEM.

The industry is adapting to the unknowns and doing what is possible to provide events to their stakeholders. Many organizations are moving their events online in response to COVID-19 forcing a pause on face-to-face events.

In these uncertain times research is more important than ever. Research produced by CEIR can help organizations figure out what can be done better. Watch how your industry peers have utilized CEIR research.

[youtube https://www.youtube.com/watch?v=1xoUoTMbE0c&w=560&h=315]

Right now, CEIR is gathering data on virtual events to help show organizers understand industry trends and develop new business strategies. Research on virtual events will be released soon!

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