By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you [...]
The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. [...]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
By Susan Brower, CEM Vice President, Marketing & Communications This week, more than 100 attendees participated in the industry’s first Exhibitions Day in Washington, [...]
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel [...]