Who Should (and Shouldn’t) Be Staffing Your Booth
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you [...]
trade shows
6 Reasons You’re Not Successful at Trade Shows
The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Tracking the Retention of Attendee Organizations
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
How CEIR Positively Impacted Exhibitions Day
By Susan Brower, CEM Vice President, Marketing & Communications This week, more than 100 attendees participated in the industry’s first Exhibitions Day in Washington, [...]
Driving Motivators – Don’t Disregard Research
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel [...]