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By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows. We’ve published our own version of that idea here, and we […]
By Susan Ratliff, Business Development Manager, Exhibit Experts, Speaker Wouldn’t you love to live in a perfect trade show world where your booth space is magically transformed into the exhibit of your dreams at every show without a graphic hitch, electrical snafu or extra charge in sight? Unfortunately, many of us experience only nightmares when […]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers and exhibitors alike. One of the many findings focused on attendees reasons for participating in a trade show. Surprisingly the number one reason hasn’t changed in the last thirty years – “look […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
