The Biggest Overlooked Thing You Need To Succeed At Trade Shows
By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts [...]
trade show
Costly I & D Budget Busters and How to Avoid Them
By Susan Ratliff, Business Development Manager, Exhibit Experts, Speaker Wouldn’t you love to live in a perfect trade show world where your booth space is magically [...]
The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience
Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon. [...]
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase [...]
Exhibition Organizer Perspective: What is the Next Marketing Tactic?
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]
Attendees still want to see new products
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers [...]
Approaching Visitors
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then [...]