Does Your Exhibit Have the Correct Sales Floor Plan?
by Justin Hersh, Chief Executive Officer, Group Delphi “If you don’t know where you are going, any road will get you there.” This famous quote paraphrased from Lewis [...]
Sales
Profile of Frequent Exhibitors
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing [...]
Effective and Persistent Follow-up Leads to New Business
This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to [...]
Do Exhibitions Offer Unique Value to Exhibitors?
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for [...]
Two Best Practice Exhibitor Stories
This post written by Nancy Drapeau, PRC, Research Director of CEIR This year’s EXHIBITOR2013 was as much a learning opportunity for me as it was to promote CEIR studies and [...]
A Perspective on the Value of Face-to-Face
Blog Post Written by Barry Siskind The recent CEIR report entitled Exhibition Staff Practices focuses on an issue that I have been dealing with for the thirty years I have [...]