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by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
By Nancy Drapeau, PRC Research Director, CEIR CEIR currently has a survey in the field, the Generational Workforce Shift Study. If you are an organizer and received an email invitation, please participate! Share what your organization is doing in this area. This anecdote helps highlight why it is important to participate in this study! I […]
By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool. This is the good news. Because it is proving to be so helpful in the marketplace and workplace, a whole bunch of people have read a book, slapped a shingle on […]
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]
