where events are going

Tag: Marketing

by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]

By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage while on-premise at an exhibition are evaluated. It identifies the most popular activities and takes another important step, asking exhibitors to identify how effective each activity is in helping them achieve their […]

by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best to use, when considering the demographics and segmentation variables that influence potential attendee communication preferences? The Attracting Attendees report can help! It provides insight into attendees’ preferences […]

by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing efforts to reach and resonate with organizations that use the exhibition channel extensively today and who plan to increase participation in the near-term future. The Profile of Frequent Exhibitors report […]

by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]

by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the long-term viability of the industry. The Nielsen Events acquisition just shy of $1 billion obviously leads the pack. During the last 20 years, the exhibition industry has […]

By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is available for anyone to access here: Digital Playbook. The panel discussion gave attendees a chance to hear firsthand how organizers and […]

by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition is a variety of shopping needs. Two top-ranked shopping objectives include the perennial desire to see and experience what is new and to interact with products. And […]

This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to meet with so many customers and potential buyers. You’re back from the exhibition with a batch of sales leads. Now the real work begins. Most business gained from […]

This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for this amazing industry, I think, what is it about exhibitions that make it a face-to-face marketing vehicle of choice for so many organizations? Having almost double-majored […]