Approaching Visitors
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then [...]
Marketing
All Exhibitor Onsite Marketing Practices Are Not Created Equal
By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage [...]
Resource to Help Guide Attendee Promotion Planning
by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best [...]
Profile of Frequent Exhibitors
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing [...]
DEATH OF PRINT OR RISE IN ITS STRATEGIC USE?
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. [...]
CEIR M&A
by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the [...]
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital [...]
Bringing Products to Life – Unique Value of Face-to-Face Marketing at Exhibitions
by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition [...]
Effective and Persistent Follow-up Leads to New Business
This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to [...]
Do Exhibitions Offer Unique Value to Exhibitors?
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for [...]