How to Stop Attendee Loss
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a [...]
Marketing
Serendipity
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and [...]
Exhibition Organizer Perspective: What is the Next Marketing Tactic?
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]
Interview with Exhibitions Day Co-Chairs Chris Brown and Megan Tanel Part 1
By Mary Tucker CEIR Blog Manager mtucker@ceir.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM talk with CEIR about the initiative taking place 16-17 June 2014 [...]
Hello Washington, D.C.!
Mary Tucker CEIR Blog Manager mtucker@ceir.org Whether the U.S. government officials in generating commerce “get it” or not, exhibitions and events play a big role in the [...]
Exhibitions Mean Business – Contributing to the U.S. Economy in Multiple Ways
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, [...]
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]
What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the [...]
Unique . . . But Still Fighting to Prove Value
By Chris Brown, EVP Conventions & Business Operations National Association of Broadcasters Research is always full of the good, the bad, the ugly and the [...]
The Rewards of Integrating Digital Tactics in an Exhibit Program
By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in [...]