Marketing

Attendee Growth Hack Part Two: Marketing & Sales Multi-Prong Approach

July 1, 2018 // 0 Comments

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]

Death of the Trade Show Channel? Don’t Count on It….

August 15, 2017 // 1 Comment

by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]

Let’s Get Physical

May 20, 2016 // 0 Comments

By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]

Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit

December 4, 2014 // 0 Comments

By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at [...]

The More Things Change, the More They Stay the Same – Even for Millennials

September 9, 2014 // 0 Comments

By Warwick Davies, Principal, The Event Mechanic! Who knew? While many assume that the younger generation has gone totally digital and social media focused, some new research [...]

Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?

August 28, 2014 // 2 Comments

By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study, sponsored by the Society of [...]

How to Find the CEIR Research You Need

July 31, 2014 // 0 Comments

By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face [...]

Creativity Leads to Engagement

July 17, 2014 // 0 Comments

By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different [...]

Sponsorship Innovation: How We Increased Revenue by 30% in One Year

July 1, 2014 // 1 Comment

By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, [...]

Driving Motivators – Don’t Disregard Research

June 17, 2014 // 0 Comments

By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel [...]