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by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this […]
By Warwick Davies, Principal, The Event Mechanic! Who knew? While many assume that the younger generation has gone totally digital and social media focused, some new research suggests that you still need to include some traditional elements if you want your event to be successful. It seems that Millennials actually prefer some of the 20th […]
By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study, sponsored by the Society of Independent Show Organizers, it is revealed that only a minority of young professionals, 26 percent, use a mobile app version of an exhibition program to plan and stay on schedule. […]
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face interaction. So much so in fact, that you may ask yourself where to start when looking for CEIR research. What is a POE 14.01 or an AC39.14? Believe it or not, […]
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully reduce attrition of attendees and exhibitors. I’ve always admired Richard Adler and his BizBash events for their creativity and showing fresh and new ideas each […]
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our […]
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel Administration, The Center for Hospitality Research recently released a research paper, Current and Emerging Trends of Tradeshows, An Assessment of Stakeholders’ Preferences. The paper examines the core reasons for both attendees and […]
