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By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think about what I will reminisce about with my daughter 10 years from now when she’s off to college (hopefully) about this current situation. […]
By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site PlanYourMeetings.com.] Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become […]
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales meeting. It’s your first time attending since your accident, so you’re excited to be here. You see people you know and make plans to join them at the opening reception. […]
John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase market share. John has served as chief learning officer for several multinational corporations and associations across different industries. Email: info@theperfectmeeting.com. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS […]
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. With a proven track record of energizing brands and having worked with a variety of Fortune 500 companies, Ryan is a respected expert in achieving consistent […]
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Facebook, Motorola, Dell, Kraft, Bloomberg, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business […]
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. […]
