Marketing in a Pandemic-Focused World
By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think [...]
Marketing
A New Spin on Audience Engagement
If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration. [...]
9 Ways to Drive Media Interest for Your Event
By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site [...]
Considering Disabilities When Designing Inclusive Events
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales [...]
How To Develop a Learning Strategy For Association Meetings and Events
John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase [...]
4 Ways to Build Anticipation for Your Next Event
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions [...]
Maximizing Sponsorships
Sponsorships aren't just for the big exhibiting companies. Increase your brand awareness and booth traffic by maximizing sponsorships. [...]
Sponsorship Trend: Activations vs. Exhibits
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, [...]
7 Steps to Event Marketing Magic
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the [...]
Attendee Growth Hack Part Three: Referrals & VIP Programs
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]