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Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals. Amid the profusion of digital marketing channels, there’s still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the […]
by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
