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Elizabeth Johnson is founder and principal of glee Content Marketing where she helps clients with strategy, copywriting and social media. She can be reached at gleecontent@gmail.com As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This tactic offers a lot of potential for event […]
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
