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By Cathy Breden, CMP, CAE, CEM CEIR CEO The Harris Poll’s John Gerzema, who is the CEO of Harris Insights and Analytics, spoke at last year’s CEIR Predict Conference. His session, Trends Shaping Our Future, was the highest-rated session of the conference. Monitoring trends and being proactive in questioning how emerging trends might impact exhibitions […]
by David Audrain, CEM President & CEO Clarion Events North America, Inc One of the hardest responsibilities we have in the exhibition business is predicting the future. We constantly have to foresee where our shows will be often years ahead, and that requires economic and market-driven information. The CEIR Predict conference is a one-day, […]
