where events are going

Tag: generations in workforce

By Jeff Davidson “The Work-Life Balance Expert” I am a thought leader on work-life balance issues. I have written 59 mainstream books, am an authority on time management and a professional speaker, having made more than 800 presentations to such clients as Kaiser Permanente, IBM, Novo Nordisk, American Express, Lufthansa, Swissotel, Experient, Re/Max, USAA and […]

This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]