Resource to Help Guide Attendee Promotion Planning
by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best [...]
Gen X
All Generational Research is Not Created Equal – Caution Advised
By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool. This is [...]
A Changing Wind
This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of [...]
Market to All Generations – Successfully
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a [...]