The Evolution of Event Attendees

December 13, 2020 // 1 Comment

Attendees are, arguably, the most important part of the event ecosystem. Without attendees, we wouldn’t have exhibitors. Or revenue. Or jobs. Therefore, it’s imperative that we keep our fingers on the pulse of changing attendee sentiment so we know how to re-attract them to our events (and keep them coming back) as soon as it’s deemed safe to do so. [...]

Winning Strategy is IT Strategy

November 15, 2020 // 1 Comment

As the pace of change quickens with every year, leadership decisions become even more fundamental to survival. This article by Brian Scott of ClearTone Consulting takes a brief view of this challenge through the lens of information technology. [...]

Don’t Forget About the Data

September 27, 2020 // 1 Comment

A silver lining to digital events that the industry has seen is capturing valuable data on attendee engagement. Brian Scott of ClearTone Consulting shares virtual platform data insights and what that means for your organization. [...]