Observation of Getting Back to Business for Exhibitors
Richard P. Curran shares his observation of what exhibitors should consider when returning to face-to-face events. [...]
face-to-face
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
How to Find the CEIR Research You Need
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face [...]
Exhibitions Mean Business – Contributing to the U.S. Economy in Multiple Ways
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, [...]
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]
What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the [...]
Attendees still want to see new products
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers [...]
A Deep Dive into the Generations
By Jennifer Rivera, CEIR Blog Manager In the exhibition industry face-to-face interaction is very important; it’s what makes the industry go round. Many articles are taking [...]
Exhibitors Get It – Exhibitions Deliver Unique Value
By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the [...]
Don’t Skip the Rehearsal!
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They [...]