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By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face interaction. So much so in fact, that you may ask yourself where to start when looking for CEIR research. What is a POE 14.01 or an AC39.14? Believe it or not, […]
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, from small, regional events to the largest in the world. The channel is a mirror image of the diversity of the U.S. economy. Exhibitions exist for farmers, medical […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the exhibit designs that frustrated me, as they seemed especially eye-catching this year. Exhibitors’ messaging was adequate; I could tell at a glance why most of […]
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers and exhibitors alike. One of the many findings focused on attendees reasons for participating in a trade show. Surprisingly the number one reason hasn’t changed in the last thirty years – “look […]
By Jennifer Rivera, CEIR Blog Manager In the exhibition industry face-to-face interaction is very important; it’s what makes the industry go round. Many articles are taking a closer look at the future of the industry through research on the different generations. Millennials are said to be a generation that could potentially exclude themselves from face-to-face […]
By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the demands placed on their time keep piling up like a mountain under threat of an avalanche, business-to-business, brand marketers struggle to get the precious, in-person face time with their prospects and existing […]
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They do just about anything they can to keep from making eye contact with attendees passing by – by checking their phone, talking with co-workers or even reading […]
