Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
face-to-face marketing
A Deep Dive into the Generations
By Jennifer Rivera, CEIR Blog Manager In the exhibition industry face-to-face interaction is very important; it’s what makes the industry go round. Many articles are taking [...]
Exhibitors Get It – Exhibitions Deliver Unique Value
By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the [...]
Face to Face Interaction, is it still important?
To view the Face to Face report please click [...]
Living in the Moment
by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking [...]
Bringing Products to Life – Unique Value of Face-to-Face Marketing at Exhibitions
by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition [...]