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Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. […]
By Michael Doane, Marketing Manager, CadmiumCD Since 2014, Urgent Care Association of America (UCAOA) manages over 1,200 exhibiting companies for their annual UCAOA Urgent Care Convention & Expo. We interviewed Jackie Stasch, Senior Manager of Corporate Relations at UCAOA and an expo sales expert, to learn how she sells booth space and sponsorship opportunities. Jackie Stasch’s […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
