Exhibition

Exhibition Organizer Perspective: What is the Next Marketing Tactic?

May 29, 2014 // 0 Comments

By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]

Interview with Exhibitions Day Co-Chairs Chris Brown and Megan Tanel Part 2

May 28, 2014 // 0 Comments

By Mary Tucker CEIR Blog Manager mtucker@ceir.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM continue their talk with CEIR about the advocacy initiative [...]

Interview with Exhibitions Day Co-Chairs Chris Brown and Megan Tanel Part 1

May 20, 2014 // 0 Comments

By Mary Tucker CEIR Blog Manager mtucker@ceir.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM talk with CEIR about the initiative taking place 16-17 June 2014 [...]

Hello Washington, D.C.!

May 15, 2014 // 0 Comments

Mary Tucker CEIR Blog Manager mtucker@ceir.org Whether the U.S. government officials in generating commerce “get it” or not, exhibitions and events play a big role in the [...]

Exhibitions Mean Business – Contributing to the U.S. Economy in Multiple Ways

May 13, 2014 // 1 Comment

By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, [...]

F2F Going Strong in B2B

May 8, 2014 // 0 Comments

A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]

What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?

May 6, 2014 // 0 Comments

Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the [...]

Unique . . . But Still Fighting to Prove Value

May 1, 2014 // 0 Comments

By Chris Brown, EVP Conventions & Business Operations National Association of Broadcasters Research is always full of the good, the bad, the ugly and the [...]

What’s in the CEIR Research Pipeline?

April 17, 2014 // 1 Comment

By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet [...]

Exhibitors Get It – Exhibitions Deliver Unique Value

March 11, 2014 // 0 Comments

By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the [...]