exhibition program

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

June 7, 2020 // 1 Comment

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. [...]

All Exhibitor Onsite Marketing Practices Are Not Created Equal

November 15, 2013 // 0 Comments

By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage [...]