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By Susan Ratliff, Business Development Manager, Exhibit Experts, Speaker Wouldn’t you love to live in a perfect trade show world where your booth space is magically transformed into the exhibit of your dreams at every show without a graphic hitch, electrical snafu or extra charge in sight? Unfortunately, many of us experience only nightmares when […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
