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by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking ahead. We juggle a myriad of details making sure the show goes on without a misstep, or at least making it look that way for our attendees and exhibitors. […]
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C producers, as well as corporate event marketers (CPMs). In fact, according to the recently-released CEIR Digital Playbook study, 19.5 percent of B2B and B2C organizers, and […]
