The Top 53 Live Events for Event Professionals in the U.S.
Are you planning which live events to attend in 2019? Guest contributor Tom Pick shares Part 1 of The Top 53 Live Events for Event Professionals to attend. [...]
event marketing
Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)
By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely [...]
Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing
By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social [...]
Convention Center Evolution: Investing in Flexibility
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the [...]
4 Ways a Marketing Partner Enhances Internal Efforts and How to Find the Right One
It’s usually a no-brainer to outsource event registration, mobile app design and more. But outsourcing marketing services isn’t so straightforward. Organizations often debate whether to spend money on external resources or handle it all in-house. [...]
Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]
Event Data: Iceberg Right Ahead!
By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. [...]
Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert [...]
If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the [...]
Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future
By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that [...]